The Walt Disney Company and OpenAI reach landmark agreement to bring beloved characters to Sora

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OpenAI Blog · 2025-12-11 00:00 UTC AI

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AI Summary

Disney and OpenAI have agreed to add over 200 Disney, Marvel, Pixar, and Star Wars characters to Sora, enabling fan‑inspired short videos. The deal emphasizes responsible AI in entertainment. It also includes Disney’s company‑wide use of ChatGPT Enterprise and the OpenAI API.

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Why should I care?

Because the partnership expands Sora’s text‑to‑video capabilities, directly aligning with your interest in generative AI, text‑to‑video, and AI video generation.

Content

Disney and OpenAI have reached an agreement to bring more than 200 Disney, Marvel, Pixar and Star Wars characters to Sora for fan-inspired short videos. The agreement emphasizes responsible AI in entertainment and includes Disney’s company-wide use of ChatGPT Enterprise and the OpenAI API.


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